We take care of YOU.

A new category of care for women

We help women address, face, and plan for midlife’s most difficult hurdles, such as eldercare, career transitions, grief, relationships, and more. No AI.

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No commitment to join. Not therapy.

How does Sam work?

An Expert-led support system

Step 1 screen with options related to eldercare challenges, navigating loss, and career leadership SOS, indicating the first step in a personalized dashboard creation process.
Step 1 screen with options related to eldercare challenges, navigating loss, and career leadership SOS, indicating the first step in a personalized dashboard creation process.
Slide titled 'Step 2: Explore your matches' featuring a central photo of Rory Farrand MS, MA, MSN, APRN-BC, Eldercare Expert, surrounded by four smaller photos of diverse women. Text below invites exploring support sessions and expert recommendations based on individual situations.
Slide titled 'Step 2: Explore your matches' featuring a central photo of Rory Farrand MS, MA, MSN, APRN-BC, Eldercare Expert, surrounded by four smaller photos of diverse women. Text below invites exploring support sessions and expert recommendations based on individual situations.
Step 4 of a guide showing two women, one smiling with glasses and long hair, the other an older woman with short dark hair in a blue blouse, representing an online session with Sam, a career expert, with text indicating to join your session on Sam via live video from anywhere.
Step 4 of a guide showing two women, one smiling with glasses and long hair, the other an older woman with short dark hair in a blue blouse, representing an online session with Sam, a career expert, with text indicating to join your session on Sam via live video from anywhere.
A scheduling screen for booking a session, showing step 3: schedule your session. The options include Medicare Navigation and night and weekend availability. The week days are listed from Monday to Sunday, with Wednesday and Sunday highlighted in gold. The instructions mention choosing your preferred expert and time, with sessions available within 24 hours.
A scheduling screen for booking a session, showing step 3: schedule your session. The options include Medicare Navigation and night and weekend availability. The week days are listed from Monday to Sunday, with Wednesday and Sunday highlighted in gold. The instructions mention choosing your preferred expert and time, with sessions available within 24 hours.

Sessions start at $50. Pay per session. No packages, no subscriptions.

Support Sessions are 60 minutes or less. Guaranteed output and next steps, every time.

Not sure what you might need? Book a complimentary 15-minute Navigator call for additional personalization.

Between work, home, and care

We don’t ask you to isolate your challenges because we know that we are always dealing with more than one thing at a time.

Sam, the Support System for Women, 'Your Sam Dashboard' with support plans, sessions, and community information. The room has large windows, a book titled 'Modern Architecture' and a white keyboard and mouse on the desk.

  • The evolution of your professional legacy.

    Meet with Experts to navigate transitions, scale your business, or pivot your leadership path.

  • The thoughtful stewardship of those you love. No matter how complex.

    Access specialized counsel for eldercare advocacy and care, intentional parenting, and the complex nuances of the "sandwich generation."

  • The coordination of your long-term foundations.

    Secure your path with Experts focused on the economics of life transitions, estate coordination, and building a robust security net.

  • The grace required to navigate transition.

    A sanctuary for those moving through personal loss, health shifts, or big change, providing the space and strategy to find your footing again.

  • The internal architecture of your success.

    Work with specialists to refine your habits, optimize your energy, and cultivate the strength required for directional living.

  • The nuances of connection.

    Private counsel on the evolution of personal identity, the complexities of dating, and deepening the intimacy of your most vital partnerships.

  • The cultivation of your wider footprint.

    For the woman looking to expand her community presence, philanthropic legacy, and sense of place in a changing world.

An Expert vetting standard of the top 1% and over 75 hand-selected women to work with

  • Susanna Gilberston Sam Expert

    Susanna Gilbertson, MSW, Grief Expert

  • Nicole Meline

    Nicole Meline, Performance and Belonging Expert

  • A woman with dark hair and light eyes, resting her chin on her hand, wearing multiple rings on her fingers, and a light-colored top. She is positioned near a textured wall with part of a wooden piece and a bowl in the background.

    Kara Catrelle, PhD, LCSW, MSW, Sex Expert

  • Akua Boakye Okunseinde Sam Expert

    Akua Boakye Okunseinde, MBA, Entrepreneurship Expert

  • Valeria Galetto PhD

    Valeria Galetto, PhD

  • Vicki Pavitt Sam Expert

    Vicki Pavitt, Dating Expert

  • Gladys Lars Sam Expert

    Gladys Lars, MBA, Executive and Career Expert

  • Rebecca Casciano Sam Expert

    Rebecca Casciano, Beauty and Wellness Expert

  • Melissa Plourde Sam Expert

    Melissa Plourde, LSW, CGCM, CDP, CPC, Eldercare and Caregiving Expert

We save you the exhausting search by doing the work for you. Our Experts are hand-selected for their professional depth and lived experience—ensuring your most complex moments are handled by the most capable minds.

Meet our Experts

Trusted by

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Logo of the Society for Human Resource Management (SHRM), featuring blue shades and the organization's name.

Sam’s Impact

The Professional & Personal Crashbang

"I was navigating a high-stakes career pivot just as my family entered a complex season of eldercare. Sam didn't just give me advice; they gave me a unified strategy that honored both my professional legacy and my role as a daughter. I felt seen in the totality of my life, not just a slice of it."

-Marisa, Sam Client

The Result of a Partnership

“I arrived with a 'collision' of health news and relationship shifts. My Navigator didn't just listen—she curated the exact Experts I needed to move from overwhelm to a concrete plan.”

-Alicia, Sam Client

1% of Experts

“What differentiates Sam is the caliber of the Experts. Knowing these professionals are vetted to a 1% standard gave me the confidence to share my most private challenges. I walked away with more than insight; I walked away with a way forward.”

-Natasha, Sam Client

Rarely does change wait its turn

But you don’t have to navigate it alone.

Speak with a Sam Navigator to begin untangling your competing events and design the plan you deserve.

This is a private space to be seen, heard, and supported as you move towards better.

Consult with a Navigator

Begin with a complimentary 15-minute session. Women, not AI.

FAQs

  • No. Sam does not provide medical advice or therapy. We offer practical support, guidance, and tools to help you move forward in life’s complex moments. If you need medical or mental health services, we can help guide you to trusted resources.

  • We match you based on your preferences—age, culture, life stage, and personal needs. Our goal is to connect you with someone who understands where you’re coming from and can support where you’re going.

  • Sam is pay-per-session. Each client receives a complimentary 15-minute Navigation session at sign-up.

  • Absolutely. Your privacy and trust are everything to us. Conversations with your Navigator, Experts, and within the community are safe, secure, and confidential.

  • Using your Sam gift card is simple:

    1. Create your account on wearesam.co.

    2. Choose your Support Session from over 300 one-on-one sessions with our 75+ trusted Experts.

    3. At checkout, enter your gift card code to apply your balance toward the session

    If you need help redeeming your gift card or have any questions, just email us at hello@towardbetter.me — we’re here to support you.