A team of Experts in your corner

Connect 1-on-1 with vetted experts to navigate eldercare, career pivots, well-being, grief, family dynamics, and more.

Choose your Focus

Sam’s Experts are trusted by

Alliance of logos from various organizations, including AARP, American Express, Columbia School of Social Work, Harvard University, ICF, National Alliance for Caregiving, New America, and Society for Human Resource Management.
Alliance of logos from various organizations, including AARP, American Express, Columbia School of Social Work, Harvard University, ICF, National Alliance for Caregiving, New America, and Society for Human Resource Management.

Sam is an acronym for ‘semper ad meliora’ — always towards better. That is our ethos.

Our brand is inspired by the mythology of the Birth of Venus: a moment of emergence, not as a finished figure, but as one in motion, arriving into herself.

Why Sam?

Our mission is to support women.

It’s that simple.

Upcoming Complimentary Events

Sam's Events
Redesigning Retirement Complimentary Webinar
Aug 12
Redesigning Retirement Complimentary Webinar
Finding Work After Fifty Complimentary Webinar
Aug 20
Finding Work After Fifty Complimentary Webinar

How does Sam work?

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Choose Your Focus Area

Select the life transition you’re navigating—whether it’s eldercare, a high-stakes career pivot, relationships, or grief.

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Meet Your Expert

Browse our hand-selected roster of the top 1% of vetted specialists. Read their backgrounds and find the professional whose lived experience aligns with your specific hurdle.

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Book a Targeted Session

Pick a specific, 60-minute session tailored to your exact needs. Pay per session starting at $50—with absolutely zero subscriptions, packages, or long-term commitments.

Sessions are 60 minutes or less. Guaranteed outputs and next steps, every time.

Not sure what you might need? Book a complimentary 15-minute Navigator call for additional personalization.

Choose your Focus

  • A woman with shoulder-length brown hair, wearing a patterned shirt and gray pants, is standing at a cluttered wooden table holding and looking at a large, floral-patterned book or folder, in a well-lit living room with books, artwork, and houseplants.

    Belonging & Impact

    For the woman looking to expand her community presence, philanthropic legacy, and sense of place in a changing world. Learn more.

    Find your Expert
  • A woman dressed in black and white pants is walking in an indoor hallway with a woman and a man behind her. She is looking at her phone. The background features a bronze-colored wall with some visible panels and electrical outlets.

    Career & Leadership

    Meet with Experts to navigate transitions, gain confidence, ace the interview, scale your business, or pivot your leadership path. Learn more.

    Find your Expert
  • Close-up of two women, one older and one younger, with their faces touching, looking directly at the camera.

    Eldercare & Family

    Access specialized expertise for eldercare support and care, intentional parenting, and the complex nuances of the "sandwich generation". Learn more.

    Find your Expert
  • A butterfly on a white flower with yellow center, across from a small yellow flower, on a blurred green background.

    Grief & Hard Stuff

    For those moving through personal loss, health shifts, or big change. These Experts provide the space and strategy to find your footing again. Learn more.

    Find your Expert
  • A woman with a backpack hiking over rocks in a colorful wildflower field with other hikers in the distance under a partly cloudy sky.

    Mindset, Habits & Performance

    Work with Experts to refine your habits, optimize your energy, and cultivate the strength required for directional living. Learn more.

    Find your Expert
  • Close-up black and white photo of a woman with wavy hair, wearing a light-colored top, standing outdoors with blurred background of buildings and sky.

    Relationships, Dating, and Sexuality

    Private support on the evolution of personal identity, the complexities of dating, and deepening the intimacy of your most vital partnerships. Learn more.

    Find your Expert

We accept <1% of Experts who apply to work on Sam

(Yes, we’re that picky.)

  • Experts must have at least 10+ years of professional experience and 5+ years in coaching, advising, or direct client work. We verify everything-resumes, Linkedln, and references.

  • Experts must hold a 4-year degree in a relevant field and carry certifications or licenses like ICF, LCSW, LMFT, LPC. NBHWC, RDN, JD, CFP®, or Doula/End­-of-Life credentials

  • We prioritize approaches grounded in peer-reviewed research, proven models, and well-documented results. Experts must demonstrate that their tools are informed by credible sources, not just personal opinion or trend-based advice.

  • We evaluate demonstrated impact through verified client feedback, third­party references, and patterns of sustained, trust-based relationships over time.

  • We assess for qualities that reflect emotional intelligence, relational presence, adaptability, and a commitment to collaborative support. These attributes are evaluated through interviews, assignments, and professional interactions. If we wouldn't personally seek their guidance, they are not invited to join.

Career & Leadership Experts

  • A woman with dark skin and black hair smiling, wearing a pink sweater, against a plain white background.

    Akua Okunseinde, MBA

    Akua provides 1:1 expertise with starting and building your new business.

    Work with Akua
  • Close-up of a woman with curly dark hair, wearing yellow earrings and a red blazer, smiling at the camera.

    Corean Canty

    Corean provides 1:1 expertise with building your professional brand and telling your story.

    Work with Corean
  • Close-up of a smiling woman with medium-length brown hair, wearing a blue top, in an outdoor setting.

    Gladys Lars, MBA, PCC

    Gladys provides 1:1 expertise with building executive presence and confidence.

    Work with Gladys
  • Close-up of a woman's face with brown hair, blue eyes, and a bright smile, wearing a black cardigan over a white top, against a light gray background.

    Jess Galica

    Jess provides 1:1 expertise with making aligned career moves and managing high-stakes moments.

    Work with Jess
  • A close-up photo of a smiling woman with long, wavy brown hair and blue eyes, outdoors with blurred background greenery.

    Jessica Muth

    Jessica provides 1:1 expertise with designing your next career move.

    Work with Jessica
  • A woman with curly red hair and glasses smiling, resting her face on her hand, wearing a cream-colored top with embroidery on the sleeves.

    Joanna Lovering, MA

    Joanna provides 1:1 expertise with non-linear career journeys and building confidence.

    Work with Joanna
  • Portrait of a woman with long brown hair smiling, standing indoors next to a wooden wall with square cutouts.

    Katie Singh

    Katie provides 1:1 expertise with managing motherhood and career and work-life balance.

    Work with Katie
  • Close-up of a smiling middle-aged woman with shoulder-length blonde hair, blue eyes, wearing a blue top, against a plain white background.

    Krissy Nevero

    Krissy provides 1:1 expertise with managing burnout and workplace boundaries.

    Work with Krissy
  • A woman with a smile, curly black hair, hoop earrings, wearing a navy sweater, standing against a plain light gray background.

    Leyanis Diaz

    Leyanis provides 1:1 expertise in transitioning to entrepreneurship from salaried work.

    Work with Leyanis
  • Close-up of a smiling woman with dark hair, earrings, and light makeup.

    Lisa Chadwick

    Lisa provides 1:1 expertise with finding fractional work and entrepreneurship.

    Work with Lisa
  • A smiling woman with blonde hair in a library setting.

    Loren Altura, Esq.

    Loren provides 1:1 expertise with workplace legal rights and protections.

    Work with Loren
  • A close-up portrait of a woman with long dark hair, smiling, outdoors with green foliage in the background, wearing a red top.

    Manuela Pauer, CPCC, PCC

    Manuela provides 1:1 expertise with career pivots and redefining your career.

    Work with Manuela
  • A woman with shoulder-length black hair smiling, wearing a black blazer, against a plain light background.

    Mary Despe de Echemendia

    Mary provides 1:1 expertise with finding work after the age of 50 — strategically.

    Work with Mary
  • Close-up photo of a smiling woman with long, straight, light brown hair, blue eyes, and a ruffled white collar blouse, in an indoor setting with blurred background.

    Nikki Ryberg

    Nikki provides 1:1 expertise when deciding to stay or leave a job and what comes next.

    Work with Nikki
  • Close-up of a smiling woman with light brown hair and blue eyes, surrounded by green plants.

    Rachael Dietkus, MSW

    Rachael provides 1:1 expertise with managing neurodivergence and boundaries at work.

    Work with Rachael
  • Close-up of a woman with braided hair, smiling, wearing a white turtleneck top and earrings, against a dark background.

    Raechele Smalls

    Raechele provides 1:1 expertise with refining an idea, shaping an MVP, or preparing to fundraise.

    Work with Raechele
  • Close-up of a smiling woman with black hair, in a park with trees and benches in the background.

    Serena Cheng, MBA

    Serena provides 1:1 expertise with executive leadership and career advancement.

    Work with Serena
  • A smiling woman with dark red hair and winged eyeliner, wearing gold star dangle earrings, standing near green large-leafed plants indoors.

    Yoo-Jin Kang, MPH

    Yoo-Jin provides 1:1 expertise with restoring energy after extreme burnout in the workplace.

    Work with Yoo-Jin

Belonging & Impact Experts

  • A smiling woman with long light brown hair taking a selfie on a city street with parked motorcycles and shops in the background.

    Ashley Allen, MSW, LCSW-C

    Ashely provides 1:1 expertise with self-advocacy, boundary setting, and faith transitions.

    Work with Ashley
  • A woman with shoulder-length dark hair, smiling, wearing a red turtleneck and a plaid blazer, standing against a light blue background.

    Caleigh Gumbiner

    Caleigh provides 1:1 expertise with civic engagement and advocacy.

    Work with Caleigh
  • Close-up of a woman with glasses smiling, resting her chin on her hand, in an indoor setting with blurred bookshelf and curtains in the background.

    Jess Jardine, LMSW

    Jess provides 1:1 expertise with creating boundaries and learning to ask for help.

    Work with Jess
  • Close-up of a woman with reddish-brown hair and blue eyes smiling.

    Maggie Doucette, MA

    Maggie provides 1:1 expertise with civic and political engagement.

    Work with Maggie
  • Close-up of a smiling woman with long blonde hair, wearing pearl earrings and a dark blazer, indoors with large windows and greenery in the background.

    Paige Zuckerman, M.ED, CMHC

    Paige provides 1:1 expertise with big decisions parenthood and overcoming perfectionism.

    Work with Paige
  • Smiling woman with long dark hair in a white sleeveless top, outdoors in a park with green trees.

    Raina Gandhi, MBA

    Raina provides 1:1 expertise with launching your young adult and empty nesting.

    Work with Raina
  • Portrait of a woman with brown hair, wearing gold earrings and a beige jacket, smiling against a dark background.

    Sharmila M. Fowler, MBA, MCPC

    Sharmila provides 1:1 expertise with finding work after 50 and reimagining retirement.

    Work with Sharmila

Eldercare & Family Experts

  • A woman with curly blonde hair, wearing glasses with a pink and black pattern, smiling showing her teeth, standing in front of yellow house siding and white trim.

    Barbara Labosky, CCM

    Barbara provides 1:1 expertise with dementia care and general eldercare guidance and solutions.

    Work with Barbara
  • Close-up of a woman's face with fair skin and blue eyes, smiling, with dark brown, curly hair, wearing a dark blue shirt, against a brick wall background.

    Hannah Chapman, MS, PA(ASCP), End of Life Doula

    Hannah provides 1:1 expertise with navigating and preparing for end-of-life care.

    Work with Hannah
  • Close-up photograph of a woman with long, curly blonde hair, blue eyes, and makeup, smiling outdoors.

    Jenna Teague, Psychotherapist, PCC

    Jenna provides 1:1 expertise with caregiver burnout and self-care with the eldest/only daughter.

    Work with Jenna
  • A woman with long dark hair wearing glasses, gold hoop earrings, and a striped shirt, smiling softly indoors with a curtain in the background.

    Marni Blank, Esq.

    Marni provides 1:1 expertise with the practicalities and preparation for end of life with dignity and care.

    Work with Marni
  • A woman with brown hair and earrings smiling at the camera in an indoor setting.

    Melissa Plourde, LSW, CGCM, CDP, CPC

    Melissa provides 1:1 expertise with dementia care and navigating eldercare systems.

    Work with Melissa
  • Close-up of a smiling woman with dark hair, pink lipstick, and a pearl earring, outdoors in a green, blurry background.

    Pam Keo

    Pam provides 1:1 expertise with senior living options, navigating Medicare, and complex systems.

    Work with Pam
  • A woman with short brown hair smiling, wearing a black turtleneck and earrings, against a gray background.

    ​Rory Farrand, MS, MA, MSN, APRN-BC

    Rory provides 1:1 expertise with palliative care navigation and aging in place.

    Work with Rory
  • Close-up of a smiling woman with short brown hair, blue eyes, and hoop earrings, wearing a light blue top against a blue background.

    Sara McAllister Nelson, Certified Mediator

    Sara provides 1:1 expertise with navigating fraught and difficult moments with family members.

    Work with Sara

Grief & Hard Stuff Experts

  • A woman with short dark hair and glasses smiling at the camera, wearing a black top, with a dark background and some flowers partially visible.

    Heidi Skattebo, Interfaith Chaplain

    Heidi provides 1:1 expertise with spiritual care, chaplaincy, and grief support — through major life changes.

    Work with Heidi
  • A woman with dark brown hair and brown eyes, wearing a striped shirt, smiles softly while looking at the camera.

    Margaret Engel, M.div

    Margaret (Mati) provides 1:1 expertise and support through profound loss — ensuring that you are seen and felt.

    Work with Mati
  • A close-up of an older woman with short blonde hair, resting her face on her hand, looking softly at the camera, with a slight smile, wearing a black sleeveless top and a small hoop earring, in an indoor setting with a plain wall background.

    Amy Bray, ACC, CPCC

    Amy provides 1:1 expertise and support guiding women through deep loss and grief — providing a safe space to let go.

    Work with Amy
  • A woman with long brown hair, smiling, wearing gold hoop earrings, and a black top, standing in front of cream-colored curtains with a potted plant nearby.

    Erika Austin, PhD

    Erika provides 1:1 expertise and support navigation with grief and complex trauma.

    Work with Erika
  • Black and white portrait of a woman with long hair, smiling, wearing a black top and small earrings, against a brick wall background.

    Susanna Gilbertson, MSW, PCC

    Susanna provides 1:1 expertise and support with grieving your parent(s) and living without them.

    Work with Susanna

Mindset, Habits, & Performance Experts

  • Close-up of smiling older woman with short gray hair, wearing a green sleeveless top, resting her right hand on her cheek, looking at the camera against a plain white background.

    Cara Bradley, NBC-HWC, NSCA, GCS

    Cara provides 1:1 expertise with supporting mid-life women through change and habit building.

    Work with Cara
  • Close-up portrait of a woman with curly dark hair, wearing glasses, smiling softly at the camera, against a plain light-colored background.

    Cristina Ortiz, MA

    Cristina provides 1:1 expertise in recovery from chronic illness, stress, and burnout through Integrative Yoga Therapy.

    Work with Cristina
  • A woman with curly hair wearing a gray cowboy hat smiling outdoors in a field with trees showing fall colors and a horse in the background.

    Dr. Donna Panucci

    Dr. Donna provides 1:1 expertise with healing through energy medicine using science-backed methods and intuitive techniques.

    Work with Donna
  • Woman with blonde hair, wearing a white top, looking at the camera with a neutral expression against a beige background.

    Helaine Polanco, MS

    Helaine provides 1:1 expertise with women’s wellness, health, and nutrition as a health coach, specializing in digestive support and hormone balance.

    Work with Helaine
  • A professional woman with shoulder-length gray hair, wearing a dark suit jacket with a white shirt, smiling at the camera against a plain gray background.

    Jane Curth, M.Ed, CPT

    Jane provides 1:1 expertise with guiding women in health, wellness, and fitness through tailored programs that foster healing, energy, and resilience.

    Work with Jane
  • A woman with curly blonde hair smiling, wearing a colorful patterned shirt, sitting in an indoor setting with a painting in the background.

    Kalaway Voss, MA, NCC

    Kalaway provides 1:1 expertise with building resilience after change and loss.

    Work with Kalaway
  • Close-up of a smiling woman with curly brown hair and freckles, standing outdoors with a blurred ocean background.

    Lindsay Hopkins

    Lindsay provides 1:1 expertise with nervous system regulation through breathwork and somatic techniques.

    Work with Lindsay
  • A woman with brown hair, light skin, and a nose piercing, smiling while taking a selfie in a garden setting with green leaves in the background.

    Mel Schweder

    Mel provides 1:1 expertise with chronic pain recovery, mind body healing, and nervous system regulation.

    Work with Mel
  • Close-up of smiling woman with curly blonde hair, squinting eyes, and a black top in warm lighting.

    Nicole Meline, 4x Ironman Triathlete

    Nicole provides 1:1 expertise with whole-person coaching to help women align their body, strength, and spirit.

    Work with Nicole
  • Close-up of a smiling woman with long reddish-brown hair, wearing earrings and a blue jacket, with a forested mountain landscape in the background.

    Valeria Galetto, PhD

    Valeria provides 1:1 expertise guiding women through chronic illness, stress, and loss using mindfulness-based interventions and holistic coaching.

    Work with Valeria
  • A woman with black hair and fair skin, wearing large silver hoop earrings, a pink blazer, and a black top, smiling outdoors with green leafy plants in the background.

    Vesna Antwan, PPCC, ACC

    Vesna provides 1:1 expertise with helping women slow down, recenter themselves, and rebalance after burnout.

    Work with Vesna

Relationships, Dating, and Sex Experts

  • Black and white portrait of a woman with dark, wavy hair, light eyes, and wearing rings, resting her chin on her hand.

    Kara Catrelle, PhD, LCSW, MSW

    Kara provides 1:1 expertise supporting women navigate the vulnerable challenges and changes that come with sexuality, self-worth, and the connection to their bodies.

    Work with Kara
  • A woman with shoulder-length curly brown hair, wearing a black sleeveless top, layered necklaces, and earrings, smiling in front of a white brick wall.

    Vicki Pavitt

    Vicki provides 1:1 expertise with supporting women through finding and creating meaningful relationships — romantic and friendship.

    Work with Vicki
  • A woman with shoulder-length brown hair and a bright pink dress smiling outdoors amid green foliage and pink flowers.

    Rebecca Casciano

    Rebecca provides 1:1 expertise with supporting women through holistic beauty, mindfulness, and self-care rituals for greater self-esteem and radiance.

    Work with Rebecca

"I was navigating a high-stakes career pivot just as my family entered a complex season of eldercare. Sam didn't just give me advice; I felt seen in the totality of my life, not just a slice of it."

-Marisa P., 42

Our Impact

“I arrived with a 'collision' of health news and relationship shifts. My Expert didn't just listen—she curated the exact strategy I needed to move from overwhelm to a concrete plan.”

-Alicia W., 38

“What differentiates Sam is the caliber of the Experts. Knowing these professionals are vetted to a high standard gave me the confidence to share my most private challenges. I walked away with more than insight; I walked away with a way forward.”

-Natasha M., 58

You deserve to be supported

Find your Expert

Or, let us match you

Book a Free 15-Min Navigator Call

FAQs

  • Sam is strictly pay-per-session. 1-on-1 sessions start at $50 for up to 60 minutes. There are absolutely no monthly subscription fees, hidden costs, or long-term packages. You only pay for the exact support you need, when you need it

  • No. Sam is not therapy, crisis counseling, or medical care. We provide practical, action-oriented strategy and guidance from vetted specialists to help you navigate specific real-world hurdles (like eldercare logistics, career transitions, or financial counseling) and determine your concrete next steps.

  • Every session is designed to be highly practical. You won't just vent; you will leave every single session with a clear, documented summary of your concrete next steps and actionable output provided by your Expert

  • Absolutely. Your privacy and trust are everything to us. Conversations with your Navigator, Experts, and within the community are safe, secure, and confidential.

  • Using your Sam gift card is simple:

    1. Create your account on wearesam.co.

    2. Choose your Support Session from over 300 one-on-one sessions with our 75+ trusted Experts.

    3. At checkout, enter your gift card code to apply your balance toward the session

    If you need help redeeming your gift card or have any questions, just email us at hello@towardbetter.me — we’re here to support you.

  • We match you based on your preferences—age, culture, life stage, and personal needs. Our goal is to connect you with someone who understands where you’re coming from and can support where you’re going.