A team of Experts in your corner

Connect 1-on-1 with vetted experts to navigate eldercare, career pivots, well-being, grief, family dynamics, and more.

Choose your Focus

Sam’s Experts are trusted by

Sam is an acronym for ‘semper ad meliora’ — always towards better. That is our ethos.

Our brand is inspired by the mythology of the Birth of Venus: a moment of emergence, not as a finished figure, but as one in motion, arriving into herself.

Why Sam?

Our mission is to support women.

It’s that simple.

How does Sam work?

Choose Your Focus Area

Select the life transition you’re navigating—whether it’s eldercare, a high-stakes career pivot, relationships, or grief.

Meet Your Expert

Browse our hand-selected roster of the top 1% of vetted specialists. Read their backgrounds and find the professional whose lived experience aligns with your specific hurdle.

Book a Targeted Session

Pick a specific, 60-minute session tailored to your exact needs. Pay per session starting at $50—with absolutely zero subscriptions, packages, or long-term commitments.

Sessions are 60 minutes or less. Guaranteed outputs and next steps, every time.

Not sure what you might need? Book a complimentary 15-minute Navigator call for additional personalization.

Choose your Focus

  • Belonging & Impact

    For the woman looking to expand her community presence, philanthropic legacy, and sense of place in a changing world. Learn more.

    Find your Expert

  • Career & Leadership

    Meet with Experts to navigate transitions, gain confidence, ace the interview, scale your business, or pivot your leadership path. Learn more.

    Find your Expert

  • Eldercare & Family

    Access specialized expertise for eldercare support and care, intentional parenting, and the complex nuances of the "sandwich generation". Learn more.

    Find your Expert

  • Grief & Hard Stuff

    For those moving through personal loss, health shifts, or big change. These Experts provide the space and strategy to find your footing again. Learn more.

    Find your Expert

  • Mindset, Habits & Performance

    Work with Experts to refine your habits, optimize your energy, and cultivate the strength required for directional living. Learn more.

    Find your Expert

  • Relationships, Dating, and Sexuality

    Private support on the evolution of personal identity, the complexities of dating, and deepening the intimacy of your most vital partnerships. Learn more.

    Find your Expert

We accept <1% of Experts who apply to work on Sam

(Yes, we’re that picky.)

  • Experts must have at least 10+ years of professional experience and 5+ years in coaching, advising, or direct client work. We verify everything-resumes, Linkedln, and references.

  • Experts must hold a 4-year degree in a relevant field and carry certifications or licenses like ICF, LCSW, LMFT, LPC. NBHWC, RDN, JD, CFP®, or Doula/End­-of-Life credentials

  • We prioritize approaches grounded in peer-reviewed research, proven models, and well-documented results. Experts must demonstrate that their tools are informed by credible sources, not just personal opinion or trend-based advice.

  • We evaluate demonstrated impact through verified client feedback, third­party references, and patterns of sustained, trust-based relationships over time.

  • We assess for qualities that reflect emotional intelligence, relational presence, adaptability, and a commitment to collaborative support. These attributes are evaluated through interviews, assignments, and professional interactions. If we wouldn't personally seek their guidance, they are not invited to join.

Career & Leadership Experts

  • Akua Okunseinde, MBA

    Akua provides 1:1 expertise with starting and building your new business.

    Work with Akua

  • Corean Canty

    Corean provides 1:1 expertise with building your professional brand and telling your story.

    Work with Corean

  • Gladys Lars, MBA, PCC

    Gladys provides 1:1 expertise with building executive presence and confidence.

    Work with Gladys

  • Jess Galica

    Jess provides 1:1 expertise with making aligned career moves and managing high-stakes moments.

    Work with Jess

  • Jessica Muth

    Jessica provides 1:1 expertise with designing your next career move.

    Work with Jessica

  • Joanna Lovering, MA

    Joanna provides 1:1 expertise with non-linear career journeys and building confidence.

    Work with Joanna

  • Katie Singh

    Katie provides 1:1 expertise with managing motherhood and career and work-life balance.

    Work with Katie

  • Krissy Nevero

    Krissy provides 1:1 expertise with managing burnout and workplace boundaries.

    Work with Krissy

  • Leyanis Diaz

    Leyanis provides 1:1 expertise in transitioning to entrepreneurship from salaried work.

    Work with Leyanis

  • Lisa Chadwick

    Lisa provides 1:1 expertise with finding fractional work and entrepreneurship.

    Work with Lisa

  • Loren Altura, Esq.

    Loren provides 1:1 expertise with workplace legal rights and protections.

    Work with Loren

  • Manuela Pauer, CPCC, PCC

    Manuela provides 1:1 expertise with career pivots and redefining your career.

    Work with Manuela

  • Mary Despe de Echemendia

    Mary provides 1:1 expertise with finding work after the age of 50 — strategically.

    Work with Mary

  • Nikki Ryberg

    Nikki provides 1:1 expertise when deciding to stay or leave a job and what comes next.

    Work with Nikki

  • Rachael Dietkus, MSW

    Rachael provides 1:1 expertise with managing neurodivergence and boundaries at work.

    Work with Rachael

  • Raechele Smalls

    Raechele provides 1:1 expertise with refining an idea, shaping an MVP, or preparing to fundraise.

    Work with Raechele

  • Serena Cheng, MBA

    Serena provides 1:1 expertise with executive leadership and career advancement.

    Work with Serena

  • Yoo-Jin Kang, MPH

    Yoo-Jin provides 1:1 expertise with restoring energy after extreme burnout in the workplace.

    Work with Yoo-Jin

Eldercare & Family Experts

  • Barbara Labosky, CCM

    Barbara provides 1:1 expertise with dementia care and general eldercare guidance and solutions.

    Work with Barbara

  • Hannah Chapman, MS, PA(ASCP), End of Life Doula

    Hannah provides 1:1 expertise with navigating and preparing for end-of-life care.

    Work with Hannah

  • Jenna Teague, Psychotherapist, PCC

    Jenna provides 1:1 expertise with caregiver burnout and self-care with the eldest/only daughter.

    Work with Jenna

  • Marni Blank, Esq.

    Marni provides 1:1 expertise with the practicalities and preparation for end of life with dignity and care.

    Work with Marni

  • Melissa Plourde, LSW, CGCM, CDP, CPC

    Melissa provides 1:1 expertise with dementia care and navigating eldercare systems.

    Work with Melissa

  • Pam Keo

    Pam provides 1:1 expertise with senior living options, navigating Medicare, and complex systems.

    Work with Pam

  • ​Rory Farrand, MS, MA, MSN, APRN-BC

    Rory provides 1:1 expertise with palliative care navigation and aging in place.

    Work with Rory

  • Sara McAllister Nelson, Certified Mediator

    Sara provides 1:1 expertise with navigating fraught and difficult moments with family members.

    Work with Sara

Belonging & Impact Experts

  • Ashley Allen, MSW, LCSW-C

    Ashely provides 1:1 expertise with self-advocacy, boundary setting, and faith transitions.

    Work with Ashley

  • Caleigh Gumbiner

    Caleigh provides 1:1 expertise with civic engagement and advocacy.

    Work with Caleigh

  • Jess Jardine, LMSW

    Jess provides 1:1 expertise with creating boundaries and learning to ask for help.

    Work with Jess

  • Maggie Doucette, MA

    Maggie provides 1:1 expertise with civic and political engagement.

    Work with Maggie

  • Paige Zuckerman, M.ED, CMHC

    Paige provides 1:1 expertise with big decisions parenthood and overcoming perfectionism.

    Work with Paige

  • Raina Gandhi, MBA

    Raina provides 1:1 expertise with launching your young adult and empty nesting.

    Work with Raina

  • Sharmila M. Fowler, MBA, MCPC

    Sharmila provides 1:1 expertise with finding work after 50 and reimagining retirement.

    Work with Sharmila

Grief & Hard Stuff Experts

  • Heidi Skattebo, Interfaith Chaplain

    Heidi provides 1:1 expertise with spiritual care, chaplaincy, and grief support — through major life changes.

    Work with Heidi

  • Margaret Engel, M.div

    Margaret (Mati) provides 1:1 expertise and support through profound loss — ensuring that you are seen and felt.

    Work with Mati

  • Amy Bray, ACC, CPCC

    Amy provides 1:1 expertise and support guiding women through deep loss and grief — providing a safe space to let go.

    Work with Amy

  • Erika Austin, PhD

    Erika provides 1:1 expertise and support navigation with grief and complex trauma.

    Work with Erika

  • Susanna Gilbertson, MSW, PCC

    Susanna provides 1:1 expertise and grief support with the loss of loved ones and honoring their place in your life.

    Work with Susanna

Mindset, Habits, & Performance Experts

  • Cara Bradley, NBC-HWC, NSCA, GCS

    Cara provides 1:1 expertise with supporting mid-life women through change and habit building.

    Work with Cara

  • Cristina Ortiz, MA

    Cristina provides 1:1 expertise in recovery from chronic illness, stress, and burnout through Integrative Yoga Therapy.

    Work with Cristina

  • Dr. Donna Panucci

    Dr. Donna provides 1:1 expertise with healing through energy medicine using science-backed methods and intuitive techniques.

    Work with Donna

  • Helaine Polanco, MS

    Helaine provides 1:1 expertise with women’s wellness, health, and nutrition as a health coach, specializing in digestive support and hormone balance.

    Work with Helaine

  • Jane Curth, M.Ed, CPT

    Jane provides 1:1 expertise with guiding women in health, wellness, and fitness through tailored programs that foster healing, energy, and resilience.

    Work with Jane

  • Kalaway Voss, MA, NCC

    Kalaway provides 1:1 expertise with building resilience after change and loss.

    Work with Kalaway

  • Lindsay Hopkins

    Lindsay provides 1:1 expertise with nervous system regulation through breathwork and somatic techniques.

    Work with Lindsay

  • Mel Schweder

    Mel provides 1:1 expertise with chronic pain recovery, mind body healing, and nervous system regulation.

    Work with Mel

  • Nicole Meline, 4x Ironman Triathlete

    Nicole provides 1:1 expertise with whole-person coaching to help women align their body, strength, and spirit.

    Work with Nicole

  • Valeria Galetto, PhD

    Valeria provides 1:1 expertise guiding women through chronic illness, stress, and loss using mindfulness-based interventions and holistic coaching.

    Work with Valeria

  • Vesna Antwan, PPCC, ACC

    Vesna provides 1:1 expertise with helping women slow down, recenter themselves, and rebalance after burnout.

    Work with Vesna

Relationships, Dating, and Sex Experts

  • Kara Catrelle, PhD, LCSW, MSW

    Kara provides 1:1 expertise supporting women navigate the vulnerable challenges and changes that come with sexuality, self-worth, and the connection to their bodies.

    Work with Kara

  • Vicki Pavitt

    Vicki provides 1:1 expertise with supporting women through finding and creating meaningful relationships — romantic and friendship.

    Work with Vicki

  • Rebecca Casciano

    Rebecca provides 1:1 expertise with supporting women through holistic beauty, mindfulness, and self-care rituals for greater self-esteem and radiance.

    Work with Rebecca

"I was navigating a high-stakes career pivot just as my family entered a complex season of eldercare. Sam didn't just give me advice; I felt seen in the totality of my life, not just a slice of it."

-Marisa P., 42

Our Impact

“I arrived with a 'collision' of health news and relationship shifts. My Expert didn't just listen—she curated the exact strategy I needed to move from overwhelm to a concrete plan.”

-Alicia W., 38

“What differentiates Sam is the caliber of the Experts. Knowing these professionals are vetted to a high standard gave me the confidence to share my most private challenges. I walked away with more than insight; I walked away with a way forward.”

-Natasha M., 58

Upcoming Events

Sam's Events
A New Support Standard: Introducing Sam for Employers
Jul 22
A New Support Standard: Introducing Sam for Employers
Learn How to Fight Data Centers - Complimentary Webinar
Jul 30
Learn How to Fight Data Centers - Complimentary Webinar

You deserve to be supported

Find your Expert

Or, let us match you

Book a Free 15-Min Navigator Call

FAQs

  • Sam is strictly pay-per-session. 1-on-1 sessions start at $50 for up to 60 minutes. There are absolutely no monthly subscription fees, hidden costs, or long-term packages. You only pay for the exact support you need, when you need it

  • No. Sam is not therapy, crisis counseling, or medical care. We provide practical, action-oriented strategy and guidance from vetted specialists to help you navigate specific real-world hurdles (like eldercare logistics, career transitions, or financial counseling) and determine your concrete next steps.

  • Every session is designed to be highly practical. You won't just vent; you will leave every single session with a clear, documented summary of your concrete next steps and actionable output provided by your Expert

  • Absolutely. Your privacy and trust are everything to us. Conversations with your Navigator, Experts, and within the community are safe, secure, and confidential.

  • Using your Sam gift card is simple:

    1. Create your account on wearesam.co.

    2. Choose your Support Session from over 300 one-on-one sessions with our 75+ trusted Experts.

    3. At checkout, enter your gift card code to apply your balance toward the session

    If you need help redeeming your gift card or have any questions, just email us at hello@towardbetter.me — we’re here to support you.

  • We match you based on your preferences—age, culture, life stage, and personal needs. Our goal is to connect you with someone who understands where you’re coming from and can support where you’re going.