WE HELP WOMEN THRIVE
IN SELF, WORK, AND CARE
Access Experts, Events, and Community for the woman you want to be.
Free to join.
Because we deserve it.
Work one-to-one with experienced Experts, discover new possibilities at our Events, and connect with like-minded women in our Community.
75+ women Experts · Inspiring Events · Real Community · 100% human
Sam in the news
One place the whole of your life
Self
Reconnect with what matters to you—and discover what’s next.
• Confidence and identity
• Relationships and belonging
• Life transitions
• Purpose and possibility
Care
Care for the people you love while making room for yourself.
• Aging parents
• Caregiving
• Family dynamics
• Grief and change
Work
Build a working life that fits your ambitions and who you are.
• Career direction and pivots
• Leadership and presence
• Workplace relationships
• Boundaries and balance
How does Sam work?
Experts
Be seen and heard. Get practical answers, stay motivated, and work toward your goals with someone who holds you accountable.
Events
Explore new ideas, meet our Experts, and discover possibilities for yourself, your work, and your life.
Community
Meet women through events that bring us together. Share experiences and make new connections.
Sessions start at $50. No subscriptions or long-term commitments.
Not sure who you need? Talk to a Sam Navigator.
For who you want to be
You might have a question, a goal, or something you’ve been meaning to try. Sam brings you people to learn from, practical answers, and encouragement to keep going—in self, work, and care.
Upcoming Sam Events
Free, live conversations with Sam Experts on the things women are navigating right now.
Fewer than 1% of Experts who apply make it onto Sam
(Yes, we’re that picky.)
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Experts must have at least 10+ years of professional experience and 5+ years in coaching, advising, or direct client work. We verify everything-resumes, Linkedln, and references.
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Experts must hold a 4-year degree in a relevant field and carry certifications or licenses like ICF, LCSW, LMFT, LPC. NBHWC, RDN, JD, CFP®, or Doula/End-of-Life credentials
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We prioritize approaches grounded in peer-reviewed research, proven models, and well-documented results. Experts must demonstrate that their tools are informed by credible sources, not just personal opinion or trend-based advice.
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We evaluate demonstrated impact through verified client feedback, thirdparty references, and patterns of sustained, trust-based relationships over time.
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We assess for qualities that reflect emotional intelligence, relational presence, adaptability, and a commitment to collaborative support. These attributes are evaluated through interviews, assignments, and professional interactions. If we wouldn't personally seek their guidance, they are not invited to join.
Meet the Experts behind Sam
"I was navigating a high-stakes career pivot just as my family entered a complex season of eldercare. Sam didn't just give me advice; I felt seen in the totality of my life, not just a slice of it."
-Marisa P., 42Our Impact
“I arrived with a 'collision' of health news and relationship shifts. My Expert didn't just listen—she curated the exact strategy I needed to move from overwhelm to a concrete plan.”
-Alicia W., 38“What differentiates Sam is the caliber of the Experts. Knowing these professionals are vetted to a high standard gave me the confidence to share my most private challenges. I walked away with more than insight; I walked away with a way forward.”
-Natasha M., 58Explore what’s possible and make more room for what matters to you
Give someone Sam
When someone you care about is navigating a hard moment, give them access to a real Expert who can help them figure out what to do next.
Bring Sam to your organization
Give employees access to practical, human support for the moments that can disrupt work and life.
FAQs
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Sam is strictly pay-per-session. 1-on-1 sessions start at $50 for up to 60 minutes. There are absolutely no monthly subscription fees, hidden costs, or long-term packages. You only pay for the exact support you need, when you need it
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No. Sam is not therapy, crisis counseling, or medical care. We provide practical, action-oriented strategy and guidance from vetted specialists to help you navigate specific real-world hurdles (like eldercare logistics, career transitions, or financial counseling) and determine your concrete next steps.
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Every session is designed to be highly practical. You won't just vent; you will leave every single session with a clear, documented summary of your concrete next steps and actionable output provided by your Expert
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Absolutely. Your privacy and trust are everything to us. Conversations with your Navigator, Experts, and within the community are safe, secure, and confidential.
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Using your Sam gift card is simple:
Create your account on wearesam.co.
Choose your Support Session from over 300 one-on-one sessions with our 75+ trusted Experts.
At checkout, enter your gift card code to apply your balance toward the session
If you need help redeeming your gift card or have any questions, just email us at hello@towardbetter.me — we’re here to support you.
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We match you based on your preferences—age, culture, life stage, and personal needs. Our goal is to connect you with someone who understands where you’re coming from and can support where you’re going.