We built the solution we needed, but didn’t have.

Sam is the support infrastructure women should have always had.

When life fractures, through illness, loss, caregiving, or career upheaval women have no cohesive system to rely on. Change can happen fast and yet finding help is often arduous.


We scrape together support through Google searches, group texts, and well-meaning but scattered referrals. It’s fragmented, expensive, inefficient, and exhausting.

According to Pew Research, 72% of women in the United States do not feel that they have an adequate support system. And we were tired of it.

So we built Sam.


What We Believe In

  • Possibility

    We believe in what's next for you—even if you can't see it yet. Whether it's a new direction, a fresh start, or simply breathing room, Sam creates the space for what's possible.

  • It’s Personal

    No bots. No scripts. Just a dedicated Navigator who learns your story, listens deeply, and builds a personalized plan to move you forward.

  • Lived Experience

    Our Experts and Navigators have walked this path. They’ve faced the same turning points, so they get it. You’re supported by women who’ve been there — and are here to help you through.

  • We Show Up

    Mix and Match, clients at Sam have the ability to curate their own team of Experts.

  • High Standards

    We’re borderline obsessive about who we bring onto Sam. Every Expert and Navigator is rigorously vetted and someone we’d trust ourselves. You get premium, no-nonsense support — without the noise.