We built the solution we needed, but didn’t have.

Abby Nydam is the Founder and CEO of Sam, a first-of-its-kind platform offering curated expert guidance, practical tools, and community support for women navigating life transitions—from caregiving and divorce to job loss, illness, and child loss. Inspired by personal experiences and the quiet burnout she witnessed in the women around her, Abby created Sam to fill the systemic gaps in care and support that women too often face. Her mission is bold: to build the global infrastructure for women’s support—starting in the United States.

A global strategist and engagement architect, Abby began her career in New York’s high-end luxury marketing industry, where she saw firsthand the power of brand, aspiration, and narrative. At the other end of the spectrum, Abby has developed and designed products and services for women and families living on less than $2 a day. Her experience has since spanned working in more than 35 countries, evolving into a career at the intersection of social innovation, behavioral insights, and public policy. She has advised global brands and institutions including UNICEF, Meta, Unilever, Tiffany & Co., the World Bank, and Pepsi. Abby served in the White House Domestic Policy Council under President Biden and Ambassador Susan Rice, focusing on social justice and economic policy. At the U.S. Department of Agriculture, she led modernization efforts for the WIC program, driving reforms to better serve women and children in need.

Her expertise lies in data driven, human-centered systems design, public sector innovation, and transforming deep human insight into practical and emotional solutions. Abby brings a rigorous ethnographic lens to her work, uncovering the "why" behind behavior to build support models that are proactive, not reactive. She is a futurist and reformer, committed to building tools and systems that center dignity, utility, and care—and to designing a world where women are never left to navigate the hardest parts of life alone.