We built the solution we needed, but didn’t have.
Sam is the support infrastructure women should have always had.
When life fractures, through illness, loss, caregiving, or career upheaval women have no cohesive system to rely on. Change can happen fast and yet finding help is often arduous.
We scrape together support through Google searches, group texts, and well-meaning but scattered referrals. It’s fragmented, expensive, inefficient, and exhausting.
According to Pew Research, 72% of women in the United States do not feel that they have an adequate support system. And we were tired of it.
So we built Sam.
What We Believe In
-
Possibility
We believe in what's next for you—even if you can't see it yet. Whether it's a new direction, a fresh start, or simply breathing room, Sam creates the space for what's possible.
-
It’s Personal
No bots. No scripts. Just a dedicated Navigator who learns your story, listens deeply, and builds a personalized plan to move you forward.
-
Lived Experience
Our Experts and Navigators have walked this path. They’ve faced the same turning points, so they get it. You’re supported by women who’ve been there — and are here to help you through.
-
We Show Up
Mix and Match, clients at Sam have the ability to curate their own team of Experts.
-
High Standards
We’re borderline obsessive about who we bring onto Sam. Every Expert and Navigator is rigorously vetted and someone we’d trust ourselves. You get premium, no-nonsense support — without the noise.
FAQs
-
Sam is strictly pay-per-session. 1-on-1 sessions start at $50 for up to 60 minutes. There are absolutely no monthly subscription fees, hidden costs, or long-term packages. You only pay for the exact support you need, when you need it
-
No. Sam is not therapy, crisis counseling, or medical care. We provide practical, action-oriented strategy and guidance from vetted specialists to help you navigate specific real-world hurdles (like eldercare logistics, career transitions, or financial counseling) and determine your concrete next steps.
-
Every session is designed to be highly practical. You won't just vent; you will leave every single session with a clear, documented summary of your concrete next steps and actionable output provided by your Expert
-
Absolutely. Your privacy and trust are everything to us. Conversations with your Navigator, Experts, and within the community are safe, secure, and confidential.
-
Using your Sam gift card is simple:
Create your account on wearesam.co.
Choose your Support Session from over 300 one-on-one sessions with our 75+ trusted Experts.
At checkout, enter your gift card code to apply your balance toward the session
If you need help redeeming your gift card or have any questions, just email us at hello@towardbetter.me — we’re here to support you.
-
We match you based on your preferences—age, culture, life stage, and personal needs. Our goal is to connect you with someone who understands where you’re coming from and can support where you’re going.