A new standard of support
Sam helps companies retain, advance, and take care of the women on their team and in their families, providing 1:1 human Expert support across caregiving, career, leadership, grief, wellness, and more.
455,000 women left the workforce last year.
One of them worked for you.
THE “SANDWICH GENERATION” WORKFORCE CRISIS: Caregiving / eldercare is one of the fastest-growing, least-supported employee needs. Women are leaving the workforce to care for those they love. Your company can't afford to lose them.
more likely — women vs. men to leave the workforce due to caregiving
Guardian, 2025
5X
of women are leaving the workforce due to caregiving responsibilities
Catalyst, 2026
42%
salary budgeted to replace a leader when recruiting, onboarding & lost productivity are included
Forbes, 2024
4X
of caregivers say they could have avoided their leave with adequate workplace support
S&P/AARP, 2024
71%
employees report going in late, leaving early, or taking time off for caregiving
S&P/AARP, 2024
50%
This is not a women's issue. It's an economic issue, a business issue, and retention crisis. And you are likely already seeing and feeling it.
Sam fills your benefits stack gaps.
97% of large employers offer an EAP. But average utilization? Under 5%.
Employees aren't using what they have because it wasn't built for real life.
Therapy, content platforms, and wellness stipends don't answer what employees are actually asking:
"Who do I trust?
“Where do I even start?"
Employees remain overwhelmed, distracted, and stressed.
What is Sam?
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Role/team transitions, leadership/promotion opportunities, workplace challenges, or working on executive presence
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Preparing for parental leave, returning to work after leave, navigating tough family conversations, balancing eldercare with career, or parenting with intention
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Burnout, stagnation, chronic illness, work-life balance, or loss of confidence
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Loss of a loved one, identity, or past
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Empty nesting, aging solo, or upcoming retirement
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Divorce, looking for community, or relationship with your body after a health diagnosis
Sam is the missing layer in your benefits stack — practical, human-led support for your employees and their families during specific life moments.
Anyone going through something that is affecting their work.
Sam offers 1:1 personalized, actionable advice by licensed and vetted Experts with 15+ years of subject matter experience. We provide support across seven key domains of a woman’s life where those life moments happen.
Sam is not therapy or a hotline. We do not use AI.
Moving from overwhelm to a plan
How does Sam work?
Clients Choose Their Focus Area
Select the life transition they’re navigating—whether it’s eldercare, a high-stakes career pivot, relationships, or grief.
Choose Their Expert
Selecting from our hand-selected roster of the top 1% of vetted specialists. Clients can explore their backgrounds and find the professional whose lived experience aligns with their specific hurdle.
Book a Targeted Session
Clients pick a specific, 60-minute session tailored to their exact needs.
Sessions are 60 minutes or less. Guaranteed outputs and next steps, every time.
Clients can book a complimentary 15-minute Navigator call for additional personalization.
Our model for Employers
An all-woman team of Experts in their corner. Women, not AI.
Every employee gets a Navigator to match them to the right Experts, check-in, and help to manage progress and forward-motion.
Experts are highly vetted (<1% acceptance rate).
Sam solves for: research fatigue, fragmented information, and waitlists.
Personal 1:1 Support Sessions with Experts.
Employers do not receive details on what’s discussed during the sessions.
Private & Confidential
Outcome-based practical support
Each Support Session ends with a personalized Support Plan with actionable next steps.
Sam is built for real life and the modern woman who is struggling with multiple things at once - including emotional and logistical overload.
5 Reasons to Offer Sam
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Proactively support employees through the moments when they’re most likely to leave.
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Employees stop spending work hours overwhelmed, distracted, or searching for help and focus on their actual jobs.
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Support women and caregivers stepping into leadership roles so they don’t have to choose between family and career. You’ve already invested so much in them.
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Become a whole-human employer. Signal genuine care for your employees. Increase employee morale and satisfaction.
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Provide high impact without the operational burden. Samaunches in days. No integration headaches. No additional headcount needed. Sam takes care of thetech.
Designed to complement your existing investments
Sam works alongside:
EAPs
Mental health platforms
Wellness stipends
L&D or CE programs
Think of Sam as the complimentary bridge between what you already offer.
How to work with us
Option 1:
The Pilot
Buy a fixed block of sessions for a specific talent pipeline.
Predictable upfront cost with zero administrative tracking.
Best for: Testing impact and utilization.
MOST POPULAR
Option 2:
The Annual Care Account
Provide employees with a set support allowance for the year.
Clean annual reset—no monthly tracking or rollover friction.
Best for: Full organizational deployment.
All options come with an account manager, onboarding and marketing support and materials.
Add-Ons Available: Group Support Sessions
Intimate, Sam Expert-led workshops for ERGs, teams, and leadership cohorts on specific themes and topics like mat-leave returns, eldercare strategy, burnout recovery, and more.
FAQs
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We can launch in days. No integrations or heavy operational burden needed.
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It depends on which model you would like to offer. Contact us to discuss your needs.
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Privacy and trust are everything to us. Conversations with Navigators, Experts, and within the community are safe, secure, and confidential. They are not shared outside the respective parties.
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Absolutely. We can limit what support categories your employees can get.
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EAPs are broad and reactive; Sam is specific and proactive. Where your EAP hands employees a directory, Sam hands them a human Navigator, a matched Expert, and a Support Plan tailored to exactly what they're going through.
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Definitely! That’s the goal. Sam is designed to complement, not compete.
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Sam is inclusive and can be offered to support the women in their lives (partners, mothers, daughters, and friends).
Let’s get started
Tell us a bit about your company and we'll find the right model together.