Actionable Career Advice for Ambitious Women
Connect 1-on-1 with vetted Experts to navigate leadership, starting your own business, finding work after 50, and more.
Whether you’re deep in your career, navigating a complex path, or managing a transition, Sam can provide advice and actionable support to ensure you are prepared and in control. Career and leadership Experts are professionally trained, deeply knowledgeable, and heavily vetted to advise women on a wide range of areas, including:
Career transitions
Building your own business
Building a personal brand
Balancing work & caregiving
Leadership coaching
…and many more
Sam’s Experts are trusted by
Move from overwhelm to a plan
How does Sam work?
Choose Your Focus Area
Select the life transition you’re navigating—whether it’s eldercare, a high-stakes career pivot, relationships, or grief.
Meet Your Expert
Browse our hand-selected roster of the top 1% of vetted specialists. Read their backgrounds and find the professional whose lived experience aligns with your specific hurdle.
Book a Targeted Session
Pick a specific, 60-minute session tailored to your exact needs. Pay per session starting at $50—with absolutely zero subscriptions, packages, or long-term commitments.
Sessions are 60 minutes or less. Guaranteed outputs and next steps, every time.
Not sure what you might need? Book a complimentary 15-minute Navigator call for additional personalization.
Meet our Career & Leadership Experts
Real women, professionally certified and trained, with lived experience. All Experts have 15+ years of experience.
Entrepreneurship
Akua Okunseinde, MBA
Akua is a former Google and American Express corporate ladder-climber. She holds real-life business experience as the co-founder of the skincare brand Karité. She has an MBA from Columbia University and a BA from Tufts University.
Building Confidence
Joanna Lovering
Joanna’s approach blends psychology, strategy, and style to support women in leading with confidence and authenticity—because the workplace doesn’t need more perfect people, it needs more real, self-led women who know their worth and aren’t afraid to own it.
Work after 50
Mary Despe de Echemendia
Mary has more than 15 years of coaching experience guiding professionals, especially women over 40 through promotions, new roles and career transitions. She has an MBA from Holt International Business School and a BA from the University of Illinois.
Featured Support Sessions
Support Sessions are private, 1-hour or less sessions with real human experts (no AI here) that include follow-up and customized action plans to guide you in your journey.
Your Entrepreneur Era: Take Your First Steps
Bring that idea to life with a Sam Expert. Leave with a plan for what comes next and been seen in this new era.
Career Contingency: A Pre-Layoff Plan
Are you concerned about the stability of your current role? Talk it through with a Sam Expert and brainstorm ways to be prepared.
Executive Presence: Power and Poise
New to leadership? Or just want to level-up? This session offers personalized support to bring that leader in you — out.
Career Crossroads: Make Your Move
Stay or go? Discuss and workshop your options in this private session with a Sam career Expert.
FAQs
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Sam is strictly pay-per-session. 1-on-1 sessions start at $50 for up to 60 minutes. There are absolutely no monthly subscription fees, hidden costs, or long-term packages. You only pay for the exact support you need, when you need it
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No. Sam is not therapy, crisis counseling, or medical care. We provide practical, action-oriented strategy and guidance from vetted specialists to help you navigate specific real-world hurdles (like eldercare logistics, career transitions, or financial counseling) and determine your concrete next steps.
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Every session is designed to be highly practical. You won't just vent; you will leave every single session with a clear, documented summary of your concrete next steps and actionable output provided by your Expert
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Absolutely. Your privacy and trust are everything to us. Conversations with your Navigator, Experts, and within the community are safe, secure, and confidential.
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Using your Sam gift card is simple:
Create your account on wearesam.co.
Choose your Support Session from over 300 one-on-one sessions with our 75+ trusted Experts.
At checkout, enter your gift card code to apply your balance toward the session
If you need help redeeming your gift card or have any questions, just email us at hello@towardbetter.me — we’re here to support you.
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We match you based on your preferences—age, culture, life stage, and personal needs. Our goal is to connect you with someone who understands where you’re coming from and can support where you’re going.