We make caregiving about YOU
Connect 1-on-1 with vetted Experts to navigate eldercare, family dynamics, caregiver burnout, and more.
Are you facing a challenge or critical moment in caring for someone you love (including yourself)? You’re not alone in having to balance it all. The caregiver needs care and guidance, too, to feel knowledgeable, prepared, and empowered to handle any physical or emotional situation. Sam provides comprehensive Expert support for women facing a wide range of challenges, such as:
How to have hard family conversations about aging
Sandwich generation support for women
Dementia care planning for families
Aging solo resources and support
Navigating caregiver burnout while working
…and many more
Sam’s Experts are trusted by
Move from overwhelm to a plan
How does Sam work?
Choose Your Focus Area
Select the life transition you’re navigating—whether it’s eldercare, a high-stakes career pivot, relationships, or grief.
Meet Your Expert
Browse our hand-selected roster of the top 1% of vetted specialists. Read their backgrounds and find the professional whose lived experience aligns with your specific hurdle.
Book a Targeted Session
Pick a specific, 60-minute session tailored to your exact needs. Pay per session starting at $50—with absolutely zero subscriptions, packages, or long-term commitments.
Sessions are 60 minutes or less. Guaranteed outputs and next steps, every time.
Not sure what you might need? Book a complimentary 15-minute Navigator call for additional personalization.
Meet our Caregiving Experts
Real women, professionally certified and trained, with lived experience. All Experts have 15+ years of experience. Sam accepts <1% of Expert applicants.
Centering the Caregiver
Jenna Teague, MA, PCC, CHHC
Jenna knows first-hand the struggle of balancing self-caregiving with caring for loved ones after being a sole caregiver for her mother in her last 5 years of life. Jenna’s professional background consists of 20+ years of experience in trauma-informed counseling and holistic coaching, supporting women and caregivers through major life challenges.
Aging Solo
Rory Ferrand, MS, MA, MSN, APRN-BC
Rory is a national expert on caregiving and serious illness journey navigation. For more than 20 years, she’s worked in palliative care, geriatric medicine and Alzheimer’s support. She’s also experiencing the Sandwich Generation herself, caring for an elderly family member while raising two teenage sons.
Dementia & Eldercare
Melissa Plourde, LSW, CGCM, CDP, CPC
Melissa Plourde is a licensed social worker and certified care manager with over 30 years of experience helping families navigate the complexities of aging, dementia, and end-of-life journeys. As a Sam Expert, she combines her clinical background in behavioral health with a deep, personal understanding of the caregiving path.
Featured Support Sessions
Support Sessions are private, 1-hour or less sessions with real human experts (no AI here) that include follow-up and customized action plans to guide you in your journey.
Aging Solo: Building Your Care Network
Book a session with a Sam Expert to discover a proactive approach to aging independently. You’ll leave your session armed with tools to assemble a support network, key preferences, and preparation for future scenarios - leaving you more knowledgeable and prepared.
Strategies for Hard Family Conversations
Meet with a Sam Expert who can help you unpack current conflict or an upcoming conversation and partner with you to set goals and boundaries.
Caregiving Navigation: Start Here
If you’re feeling overwhelmed as a caregiving for elderly parents or loved ones, a Sam Expert can help dissect, organize and create a comprehensive caregiving plan that incorporates your needs and the needs of others involved.
Dementia Care: Safety, Security & Support
Connect with a Sam Expert who has professional and lived experience navigating care support. In this session, you’ll develop knowledge and tools so that your family can move forward with confidence and compassion.
FAQs
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Sam is strictly pay-per-session. 1-on-1 sessions start at $50 for up to 60 minutes. There are absolutely no monthly subscription fees, hidden costs, or long-term packages. You only pay for the exact support you need, when you need it
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No. Sam is not therapy, crisis counseling, or medical care. We provide practical, action-oriented strategy and guidance from vetted specialists to help you navigate specific real-world hurdles (like eldercare logistics, career transitions, or financial counseling) and determine your concrete next steps.
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Every session is designed to be highly practical. You won't just vent; you will leave every single session with a clear, documented summary of your concrete next steps and actionable output provided by your Expert
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Absolutely. Your privacy and trust are everything to us. Conversations with your Navigator, Experts, and within the community are safe, secure, and confidential.
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Using your Sam gift card is simple:
Create your account on wearesam.co.
Choose your Support Session from over 300 one-on-one sessions with our 75+ trusted Experts.
At checkout, enter your gift card code to apply your balance toward the session
If you need help redeeming your gift card or have any questions, just email us at hello@towardbetter.me — we’re here to support you.
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We match you based on your preferences—age, culture, life stage, and personal needs. Our goal is to connect you with someone who understands where you’re coming from and can support where you’re going.