Welcome to Sam: The Support Platform for Women™
All The Guidance You Need, In One Place
300+ one-hour or less, private Support Sessions covering career, caregiving, legal, health, money, grief, parenting. Vetted Experts, a dedicated Navigator, and a Support Plan that moves you forward. Pay as you go.
What Can I Get Support For?
Career & Work
Navigate job loss, career change, or the pressure of holding it all together at work.
Caregiving & Family
Balance aging parents, siblings, and your own life — with tools and Expert support.
Loss & Life Transitions
Find guidance through divorce, widowhood, or the unexpected moments life throws at you.
Illness & Recovery
Support for your mind and body as you heal, rebuild, and move forward.
Self & Well-Being
Rediscover confidence, care for yourself, and strengthen the relationships that sustain you.
How Sam Works
A simple way to get the support you deserve
Step 1. Tell us what’s happening
Take a quick intake with a Navigator so we know what you’re carrying — career change, caregiving, loss, or something else.
Step 2: Get matched with Support
Your Navigator connects you to vetted Experts, tailored Tools, and (soon) a peer community.
Step 3. Book a 1:1 Support Session
Every session is one hour or less, with a clear outcome you can use right away.
Step 4. Keep moving forward
Your personalized Support Plan tracks sessions, Tools, and next steps — so you’re never on your own.
From boardrooms to hospitals to courtrooms, Sam’s Experts bring experience from
From our Experts and Clients
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![Sam Expert]()
Gladys, Sam Expert
“I can’t tell you how much I value the way you and the Sam team partner with us. It really feels like you’re invested in our success, and that makes such a difference. It’s not often you find an organization that collaborates so closely and intentionally with subcontractors, and I’m grateful to be part of it.”
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![My Expert gave me so many practical tips and questions to think through. I already booked another session. Thank you for all you’re doing on Sam.]()
Elise, Sam Client
“My Expert gave me so many practical tips and questions to think through. I already booked another session. Thank you for all you’re doing on Sam.”
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![Jessica Berg, Sam Client]()
Jessica, Sam Client
“Transformative. Sam is a community of women wanting to put the pieces together. Only by building ourselves up can we truly support our families and communities.”
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![Sam is a space built to hold you, so you don’t have to hold it all alone. It brings together Expert women who show up with insight and care—and cuts through the overwhelm by curating the right support, so you don’t have to wade through it all yoursel]()
Alice, Sam Client
“Sam is a space built to hold you, so you don’t have to hold it all alone. It brings together Expert women who show up with insight and care—and cuts through the overwhelm by curating the right support, so you don’t have to wade through it all yourself.”
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![Sam is an all-in-one tool that helps you quickly find advisors to life's stickiest problems through curated and highly personalized content. It's warm and inviting, yet efficient to use.]()
Maya, Sam Client
“Sam is an all-in-one tool that helps you quickly find advisors to life's stickiest problems through curated and highly personalized content. It's warm and inviting, yet efficient to use. “
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Marissa, Sam Client
“I thought I’d need a full-blown crisis to benefit from Sam, but it’s also invaluable when handling “normal” challenges of life. My navigator surfaced experts I wouldn’t have found on my own, and my first session helped me untangle (seemingly) contradictory thoughts so I could move forward with clarity. I’m looking forward to my next session.”
Introducing: The Gift of Support
Looking for a thoughtful way to support the women you care about? A Sam Gift Card is more than a gift. It’s an invitation into a space of Expert guidance, real connection, and compassionate support. Whether she’s navigating change, in crisis, or just needs someone in her corner, Sam is here.
FAQs
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Sam is a personalized support system for women navigating life’s major changes—like career shifts, caregiving, illness, and more. We connect you with trusted Experts, a dedicated Navigator, and a private community of women who get it.
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Using your Sam gift card is simple:
Create your account on wearesam.co.
Choose your Support Session from over 300 one-on-one sessions with our 75+ trusted Experts.
At checkout, enter your gift card code to apply your balance toward the session
If you need help redeeming your gift card or have any questions, just email us at hello@towardbetter.me — we’re here to support you.
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Start by telling your Navigator what’s going on. From there, you’ll get a personalized To-Do list, ongoing guidance from vetted Experts, and access to our curated community and resources. We show up when you need us most.
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Our Experts and Navigators are rigorously vetted professionals—people we’d trust ourselves. They combine lived experience with deep expertise and are here to provide practical, judgment-free support.
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No. Sam does not provide medical advice or therapy. We offer practical support, guidance, and tools to help you move forward in life’s complex moments. If you need medical or mental health services, we can help guide you to trusted resources.
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We match you based on your preferences—age, culture, life stage, and personal needs. Our goal is to connect you with someone who understands where you’re coming from and can support where you’re going.
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Sam is pay-per-session. Each client receives a complimentary 15-minute Navigation session at sign-up.
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Absolutely. Your privacy and trust are everything to us. Conversations with your Navigator, Experts, and within the community are safe, secure, and confidential.
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We specialize in helping women through career transitions, caregiving (especially eldercare), illness, divorce, parenting changes, and other complex life moments. If you’re feeling overwhelmed or stuck, Sam is here.
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Sam is personal, human, and built exclusively for women. No bots, no generic advice. You get a Navigator, vetted Experts, and a supportive community—all in one place. We show up for you, because we’ve been there.